The world has a best perfume through Arbre Magique. The new visual ads by DDB for the holding of car air fresheners are a sensational use of synaesthesia to communicate.
Self-raspberry has the appearance of a gelatinous blob with pneumatic tires.
A little less strong (for the stomach) is the image of 'self-grapefruit. The visual impact is guaranteed, however, a marked contrast of the bright colors of fruits (Hence the yellow over red) on the gray asphalt.
The message, in short, goes straight to their destination, stronger than an original creative idea that can attract the interest of the observer and well-calibrated on the features of the product.
The world smells better with Arbre Magique.
Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Cantù
Copywriter: Simona Angioni
Photographer: Francesco Guerrera
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