The search engine world's most important gains for the modest sum of $ 3.1 billion (for the record company Brin & Page is almost twice what it cost the YouTube deal), the most important internet marketing company. Google buys DoubleClick and, with it, the Performics (performance-based marketing agency that is part of the group and provides location services and site optimization).
The problem arises from the fact that, by acquiring three quarters of the filer (missing only the most important customers that buy online advertising), the Mountain View giant begins to impair the balance of the market (if not those of free competition). In this regard reference to three very interesting articles (it would be difficult to synthesize the best of everything how they did the authors of the following):
The New York Times - Google Buys DoubleClick for $ 3.1 Billion
Mauro Lupi's Blog - DoubleClick is to Google
Mark Logue SemBlog - If Google buys Doubleclick ...
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